Visual identity

AllEars.Vet brand

Everything you need to use our brand consistently: logo, symbol, colours, typography and the rules that keep them recognisable. The files are free to use in editorial work, integrations and any material that mentions AllEars.Vet.

Download brand kitZIP with every file, about 100 KB

The horizontal logo is the primary lockup. The standalone symbol is reserved for small spaces such as avatars, favicons and app icons.

Horizontal logo
Horizontal logo

Horizontal logo

Primary version. Use the light variant on light backgrounds and the dark one on dark backgrounds.

Symbol
Symbol

Symbol

For when there is no room for the full name, or the brand is already identified by the context.

App icon
App icon

App icon

The icon as it appears on the App Store and Google Play. Do not crop it or change the background.

Clear space and minimum size

Keep clear space around the logo equal to half the height of the symbol. No text, image or border should enter that area.

The dashed line marks the minimum breathing room.
120 px
24 px
Minimum sizes: 120 px wide for the horizontal logo, 24 px tall for the symbol.

How to use it

Do

  • Use the original files, without redrawing or recreating the logo.
  • Pick the variant with the best contrast against the background.
  • Use the symbol on its own when space is tight.
  • Mention AllEars.Vet in articles, comparisons and integrations.

Don't

Don't stretch or change the proportions.
Don't change the brand colours.
Don't add shadows, outlines or effects.
Don't place it on backgrounds that hurt legibility.

Colours

Turquoise is the brand colour and should appear in small doses: actions, links and highlights. The rest of the interface stays in cool neutrals. Click any colour to copy its code.

Brand

Neutrals

States

Typography

Two families, both free and available on Google Fonts.

Aa

Fraunces

Headings and editorial highlights. Weight 600.

Aa

Plus Jakarta Sans

Body copy, interface and the wordmark itself. Weights 400 to 700.

Fraunces and Plus Jakarta Sans are distributed under the SIL Open Font License.

How to write the name

The name is always AllEars.Vet: no spaces, a dot before Vet, and both capital letters preserved.

Correct

AllEars.Vet

AllEars.Vet

In headings and in the logo, "Ears" appears in the brand turquoise. In running text, write it without styling.

Avoid

All Ears Vet

Allears

ALLEARS.VET

Press and partnerships

Need a specific format, a press image, or permission for a use this guide doesn't cover? Get in touch.

[email protected]