Horizontal logo
Primary version. Use the light variant on light backgrounds and the dark one on dark backgrounds.
Visual identity
Everything you need to use our brand consistently: logo, symbol, colours, typography and the rules that keep them recognisable. The files are free to use in editorial work, integrations and any material that mentions AllEars.Vet.
The horizontal logo is the primary lockup. The standalone symbol is reserved for small spaces such as avatars, favicons and app icons.
Primary version. Use the light variant on light backgrounds and the dark one on dark backgrounds.
For when there is no room for the full name, or the brand is already identified by the context.
The icon as it appears on the App Store and Google Play. Do not crop it or change the background.
Keep clear space around the logo equal to half the height of the symbol. No text, image or border should enter that area.
Turquoise is the brand colour and should appear in small doses: actions, links and highlights. The rest of the interface stays in cool neutrals. Click any colour to copy its code.
Two families, both free and available on Google Fonts.
Aa
Headings and editorial highlights. Weight 600.
Aa
Body copy, interface and the wordmark itself. Weights 400 to 700.
Fraunces and Plus Jakarta Sans are distributed under the SIL Open Font License.
The name is always AllEars.Vet: no spaces, a dot before Vet, and both capital letters preserved.
AllEars.Vet
AllEars.Vet
In headings and in the logo, "Ears" appears in the brand turquoise. In running text, write it without styling.
All Ears Vet
Allears
ALLEARS.VET
Need a specific format, a press image, or permission for a use this guide doesn't cover? Get in touch.
[email protected]